Happiest Baby Sleepea 5-Second Swaddle - Organic Cotton Baby Blanket

The Safest, Smartest Baby Bed in the World! - SNOO Smart Sleeper

Designed by a world-renowned pediatrician, we have created a suite of smart solutions using science and technology to help all parents raise happy and healthy children while also getting the rest they need. Our products, content, and services are designed to enhance child well-being and solve everyday parenting challenges.

The SNOO Smart Sleeper is a responsive baby bed that boosts sleep with gentle rocking and white noise. It features a one-of-a-kind swaddle that keeps babies in a safe position for all naps and nights. This innovative bassinet can add 1-2 hours of sleep per night and calm most fussing in under a minute. It automatically sleep trains and is responsive even when you're asleep, with an integrated mobile app for daily sleep reports.

The SNOO Sleep Sack, created by Dr. Harvey Karp, whose 5 S's started the Swaddle Revolution, is made for use only in the SNOO Smart Sleeper. It features SNOO wings to keep the baby safely on their back, 100% organic GOTS (Global Organic Textile Standard) cotton, and unique inner arm bands and leg flaps. It's International Hip Dysplasia Institute approved, has extra-quiet Velcro, and breathable mesh to prevent overheating, with arm openings for arms-out sleeping and a double-zipper for easy diaper changes.

The SNOObear White Noise Lovey is a soft and snuggly teddy with a white noise machine in its tummy that plays the same sounds babies love in SNOO, plus a few soothing extras. It responds to cries for up to 3 hours after the sound stops and has a finger hole for puppetry fun, as well as a built-in stroller strap for travel.

We also offer a SNOO Baby Bassinet Fitted Sheet, made from premium soft and breathable 100% cotton, and Baby Bodysuit Bundles, featuring 100% organic GOTS cotton with lapped collars, snaps for no-fuss diaper duty, and hand-drawn, gender-neutral designs.

Our founder, Dr. Harvey Karp, is the author of the bestselling parenting book "The Happiest Baby on the Block," which has been updated with the latest insights into infant sleep, bedsharing, swaddling, breastfeeding, and SIDS risk. It describes the "calming reflex" and how to trigger it, and the Sleepea Swaddle was rated America's best baby swaddle by The New York Times.

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